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SICHTFELD und Texpertise haben für Swissqual Corporate Design und Corporate Image neu erarbeitet und dabei die Wahrung der Schweizer Identität im globalen Markt ins Zentrum gestellt.
Wenn ein Schweizer Unternehmen in einem globalen Markt seine Swissness unterstreichen will, muss es sein gesamtheitliches Erscheinungsbild und seine Kommunikationsmassnahmen entsprechend ausrichten. Das neue Corporate Design und Corporate Image betonen die Eigenständigkeit und die Unternehmensgrundsätze Expertise, Kundenfokus und Swiss Engineering & Design.
Herzlichen Glückwunsch an unserem Kunden NEEO zum Red Dot Design Award 2015!
Wir sind stolz, dürfen wir mit unserer Arbeit zu dieser unglaublichen Erfolgsgeschichte beitragen.
Whether if you want to empower your company and stand out between your competition, or if you‘re a newbie and you don‘t know how to get to people, we can help you!. Sichtfeld presents you six (very good indeed!) reasons why you should pay more attention to your branding.
1. It helps you to connect with your clients.
An eye-catching logo is always a good thing! But it’s like your face: No one will ever get to know you if you do not tell them who is really behind this face. Of course a pretty face – we mean, a beautiful logo – is quite important, but you need to transmit to your customers the ideology of your company! Let them know that you match perfectly with them, and that you’re like their better half (professionally speaking, of course!). They will feel somehow connected with you.
2. It generates new customers.
„Oh! Did you heard about this new company that… well, this one that is… with the… you know, right?. Whatever, doesn’t matter“. That’s what someone would talk about your business when you do not have a good branding. With a good one, your company would be much easier to remember, and therefore when someone is so amazed by you, they will transmit this to their friends and so ever. Mouth to mouth is quite important!
3. It helps you be more trustworthy.
If your company looks stable and reliable, it will be easier that your customers trust in you and your services. They will feel comfortable and safe with you and that fills them with pride and satisfaction, and the more they rely on you, the more they will recommend you.
4. It inspires the employees.
Because it’s not the same to work to „whatever“ than to work to „Apple“, just saying!. With a good branding your employees will be proud to say that they are part of your family. The more motivated they are, the better they will work. The better they work, the faster you’re going to grow. Every big company started with two or three employees, do not forget!
5. It provides you an added-value.
Think about how powerful and epic is the slogan of Nike: „Just do it!“. Here they’re not just selling sport clothes and sneakers, they are calling to your emotions and they’re telling you to improve yourself!. That’s what we meant with the ideology. A good branding will provide to your company an added-value.
6. It stands out your strong points.
Sure you have something that makes your company different and unique. A good branding will make those differences shine and that will help you to stand out of your competitors.
Now we propose you an exercise! Think about what would you do to improve your business. What would you change? Now come and tell us! Sichtfeld feels so curious about it and have plenty of ideas for you! Let’s talk!
Who is it? What does he do? How does his visual identity looks like? How does he want to be seen?
What does he need?
How does other same field firm look like? What are the positive point, the negative.
Pictures, colors, forms, and a concept about what you want to reach.
First with paper use pencil perhaps also color marker or something you feel confortable with. Do not stick to long on one idea but try to explore further.
Take time to discuss it with your team or with someone extern who could have an other eye to your work, and decide togheter which way to follow.
Take it to your computer and digitalize it. perhaps 3-4 ideas that you decide to be the best.
and take a decision which idea is the best and show 2-3 different possibilities to your client.
That doesn’t look that complicated but as Charles Mingus once said: